Michelin Anakee Adventure Tire Launch
We invited 15 influencers to share a weekend with Michelin to experience a tire that is old to some, but new to others. While with us, we generated specially curated packages for each guest so they left feeling like the star of the show. Between hospitality, exclusive images, and guided rides; each influencer had a memorable weekend and helped generate millions of impressions.
Role: Lead Producer and Content Producer
Agency: SixSpeed
Client: Michelin
Photography: Drew Martin
Drone & Videography: Ian McCallum