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NBC Sports Sunday Night Football

To commemorate the 2021 NFL Football Season, NBC Sports created a mural in each market every week of the season. The X-FCTR team coordinated a team of artists to curate murals in every city, every week of the regular season. Whether the events were virtual or live, consumers we’re able to help curate the mural by hashtagging words that described their home town team. At the end of the season, all murals were displayed at the Super Bowl, spanning the length of the field.

Role: Tour Manager

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Agency: X-FCTR

Creative Direction: Matt Miller

Account Management: Keri Saline

Executive Producer: Rich Penner

Production Partner: Craftsmen

Tour Manager Partner: Claire Campbell

Project Management & Production: Vanessa Sinatora

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