Polaris UpsideDowntown
Super Bowl 52 Activation
As a main sponsor of Super Bowl 52, Polaris needed to show up in a big way. What better way than to have someone do a back flip on a snowmobile over a crowd of people?
Producing the event was not the only task. Leading up to the event, there was a content series to generate excitement. Additionally, we supported Polaris in numerous other activations over the course of the weekend.
On the day of the stunt show, thousands of Minnesotan’s joined Polaris downtown for a once in a life time show. To top it off, it was accompanied by a true Minnesotan snow storm.
Role: Lead Producer
